AVAILABLE FOR SELECT PROJECTS

I BUILD DIGITAL EXPERIENCES THAT CONVERT.

I turn business goals into digital experiences that attract attention, build trust and drive action—bringing together strategy, UX and front-end development to create websites, landing pages and funnels that work as hard as they look.

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WEB DESIGN FUNNELS CRO DEVELOPMENT MARKETING

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WHAT I BRING

Strategy, design and development working together to create digital experiences built for action.

30+

Websites & landing pages designed

8+

Brands and projects supported

5

Core disciplines working together

END-TO-END

Strategy → UX → Design → Build → Convert

SELECTED WORK

Digital experiences designed to move people to action.

WEBSITE UX / UI DEVELOPMENT CONVERSION

PRODUCT INFORMATION / DIGITAL EXPERIENCE

SabkiShop

A responsive product-information experience designed to organize complex information, build visitor confidence and guide users toward the next step.

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Responsive Design Frontend Development Content Architecture Analytics

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RESPONSIVE EXPERIENCE

Designed and built to deliver a clear, consistent experience across desktop and mobile.

CONVERSION EXPERIENCE

A clear conversion path designed to guide visitors from product information toward the next step.

SabkiShop conversion and call-to-action experience

ANALYTICS & PERFORMANCE

Analytics used to understand where visitors came from, how they engaged with the experience, and which channels were driving traffic.

SabkiShop traffic acquisition and analytics dashboard

PRODUCT & INFORMATION

Product information structured into a clear, accessible experience that helps visitors find what they need.

CONTENT ARCHITECTURE

Complex product information organized into a clear, easy-to-navigate structure for a more focused user experience.

BRAND WEBSITE / DIGITAL EXPERIENCE

Leaf Cream

A product-focused digital experience designed to give a growing soap brand a stronger online presence, communicate its value clearly, and connect with retail businesses.

Brand Website UX / UI Product Presentation Responsive Development

01 / BRAND & POSITIONING

More Than a Soap Manufacturer

The website was structured to position Leaf Cream as more than a product manufacturer — but as a dependable partner for growing retail businesses.

02 / PRODUCT EXPERIENCE

Connecting Product & Brand

The digital experience connects the physical Leaf Cream product with the brand story, helping retailers understand the products and the business behind them.

Leaf Cream product and digital experience

03 / CONVERSION

Designed to Start a Conversation

Clear calls to action guide retailers toward the next step, whether that means starting a WhatsApp conversation or requesting the wholesale price list.

Leaf Cream conversion and wholesale call to action

WHAT I DO

Digital experiences built to move businesses forward.

From the first idea to the finished experience, I combine strategy, design and development to create websites, landing pages and digital systems designed around real business goals.

Website Design

Responsive business websites designed to communicate your brand clearly, build trust and guide visitors toward action.

Business Websites Responsive Design UI Design

Landing Pages & Funnels

Focused landing pages and marketing funnels built to capture attention, generate leads and move prospects toward the next step.

Landing Pages Sales Funnels Lead Generation

UX / UI & Conversion

Clear page structures, user journeys and calls to action that make digital experiences easier to understand and more effective.

User Experience Interface Design Conversion UX

Web Development

Clean, responsive front-end implementation that turns designs into functional experiences across desktop, tablet and mobile.

HTML CSS JavaScript Vercel

Marketing Automation

Digital workflows that help businesses manage leads, follow up with prospects and connect their marketing activities with the customer journey.

CRM Email & SMS Lead Workflows

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ABOUT

I bring strategy, design and development together.

I'm Paula, a website designer and developer focused on building digital experiences that look intentional, communicate clearly and guide people toward action.

MY APPROACH

I don't see a website as just a collection of pages. I look at the journey behind it — what a visitor needs to understand, what builds trust, and what should happen next.

WHAT I BRING

My work sits at the intersection of web design, UX/UI, front-end development and conversion-focused marketing. That allows me to think beyond visuals and build with the business goal in mind.

HOW I WORK

From structure and content to responsive implementation, I focus on creating experiences that are clear, purposeful and easy for people to navigate.

TOOLS & TECHNOLOGIES

HTML CSS JavaScript WordPress Canva ClickFunnels PhoneSites HubSpot Meta Ads Google Analytics Git / GitHub Vercel

Let's build something that moves people to act.

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LET'S WORK TOGETHER

Have a project in mind?

Whether you need a new website, a focused landing page, a conversion-focused funnel or help improving an existing digital experience, let's talk about what you're building.

siwapaulafiona@gmail.com ↗

LOCATION

Nairobi, Kenya
Available Worldwide

CONNECT

LinkedIn ↗

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ONLINE

Paula's Assistant

Hi! I'm Paula's portfolio assistant 👋

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